Red Bull
Launching a beverage brand for which no product category exists and then continuously going where no other brand’s been before —for 37 years and counting.
12
billion cans sold every year
171
markets around the world
Lenny & Larry’s
As a brand that turned the snacking industry on its head by producing a rounded protein cookie in a bland universe of rectangular bars, Lenny & Larry’s came to us with a straightforward question:
“How do we make sure people understand that our protein cookies taste darn good?”